When the ban was introduced, Facebook switched all those tabs and apps to show the ‘Fan Only’ content by default.
Soundcloud download gate download#
So, your potential fans and followers could only get to the download button by being forced to click to like the Page. If a Facebook Page had a like gate in place (powered most likely by a Facebook App, or something like Woobox or ShortStack – who’ve now moved to ‘action gating’), you would show a ‘Like’ button to people who hadn’t liked your Page and then, when they had liked it, you’d show them the ‘Fan Only’ content – where you’d have a download button.
Soundcloud download gate free#
You are given a chance to reach a new fan over social media because you forced them to follow you to get free music, but what happens after that – the engagement – is where you create a superfan and a life long supporter. bribes!) or similar – it’s not quite like that for musicians.Įssentially, if someone wants to download your music, then they are most likely someone who does want to connect with you!įacebook, of course, was never going to be able to differentiate between bands and brands so that argument held no sway – although I do feel it’s completely valid.Īnd, as we see all the time, the level of engagement that musicians/artists get from their fans on Facebook is usually at a level that even the most loved brands just couldn’t hope to achieve.Īnd, crucially, whilst it’s absolutely true that just adding followers for the sake of it – as Facebook was stopping with that change – is pointless, music fans will gladly trade a social follow for music that they like.įrom that point on, it only makes sense to build a social following that you engage with and that wants to hear from you.
![soundcloud download gate soundcloud download gate](https://www.gatessound.com/wp-content/uploads/2014/09/DSC00063.jpg)
Whilst in the past a brand might have created exactly the ‘artificial incentive’ behind a like gate that Facebook wanted to prevent – coupons, promotion entry forms and items unconnected with the brand (i.e. Yet, Facebook was also, at the time and ongoing, driving down the organic reach of your Page and making you pay to reach all your ‘authentic’ fans.įurther, as we’ve seen from the data we get from our experience running campaigns for established artists, there is a difference between the fans of a ‘brand’ and the fans of a ‘band’. That by requiring the user to ‘like’ your Page to get to the freebie you weren’t gaining an authentic or ‘real’ fan.Īnd, I guess they had a point – to a degree.įacebook wants everyone to like Pages because they want to hear from the Page as a genuine fan, not because of an artifical incentive.
![soundcloud download gate soundcloud download gate](https://thehusk.s3.ca-central-1.amazonaws.com/C3615RAIL%20ALERT.jpg)
![soundcloud download gate soundcloud download gate](https://thehusk.s3.ca-central-1.amazonaws.com/C9858Torero.jpg)
Very smart!īut, before we get ahead of oursleves let’s look at what ‘gating’ is and why Facebook had an issue with it.įacebook decided to remove the gating of any content on Facebook as they felt that it was a forced way of getting followers. This was a very big issue for many music marketers who had been using it for a long time.Īnd this new tool that makes it work again works for Facebook but also on SoundCloud, Twitter, YouTube or for email. You used to be able to use a Facebook like gate to force someone (a potential fan) to ‘like’ your Facebook page in return for something free – a track download or similar.īut, in August 2014, Facebook decided to prevent the functionality that allowed the like gate and since November 5th it has been banned. Facebook Like Gate – The Secret Return of A Marketing Super Tool